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There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.

Well, now there is.

Bob Hoffman

1 min read

WORLD FEDERATION OF ADVERTISERS DEBATE ON ADTECH

In this video from 2017, Bob debates the virtues of tracking at the World Federation of Advertisers annual conference in Toronto

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